Agora Wine Branding

IChing of the Wanderers

Lugano Diamonds

Ingenue Magazine

Pure Movment

Kronos Branding Story

Piece Love

Animalia Essential Oil Candles

Hourglass Cosmetics

Cocaine Whites

Peanutbutter Motherfucker

Dead Celebz

Santeria Coast

Branding Mark Collection

Cynthia Boxrud Eyetopia Collection

Pure Spores

University of Phoenix

MTV Hits Website

Inspired

Laura Scudders Website

Adidas Salomon

Broken Heart Stones

Orange Voodoo

Tied Stones

Agora Wine Branding: Wine Branding Concept for Quevedo winery of Portugal.

IChing of the Wanderers: Creation, design and development of the iOS application IChing of the Wanderers a unique transaltion of the IChing by Marcial Gonzalez Camperi.

Available on iPhone @ the App Store

Lugano Diamonds: Poster images and web banner for Lugano Diamonds.

Ingenue Magazine: This is a spread featuring Kristianna Loken for Ingenue magazine. I was really satisfied with the way the letterforms reflected her form in the photo.

Pure Movment: This was some layout and imagery juxtaposition I did for a brochure for puremovment. Puremovment was a campaign for a unique alternative energy system used for small and light vehicles. I did this work through the very talented people over at x-ist

Kronos Branding Story: In this style guide I discovered color pallets, typefaces, made an imagery storyboard, researched possible packaging materials & wrote a short treatment on the brands metaphors and emotional themes. I began creating possible logotypes, marks and typographic treatments, created a table of elements idea for combining products into groups, developed naming ideas for individual products and created possible bottle and packaging designs.

Piece Love: Brand Concepting and logo for Piece Love. Photography by Jenni Tapanila

Animalia Essential Oil Candles: Animalia is a collection of essential oil candles that have healing qualities. My approach to the branding stemmed from researching and interacting with the essential oils. This led me to discovered a system of organic shapes that in combination with a logotype became the basis for the identity and packaging. I also created a website and online store for this project.

Hourglass Cosmetics: Margo Chase of Chase Design Group Created the Mark, Logotype & Leather Case for Hourglass Cosmetics. I met Carisa Janes the creator a little bit later and designed the typographical treatment, packaging, bottles, labels, and also designed and developed the e-commerce website.

Cocaine Whites: I came across these DEA photos of a cocaine bust on the internet which showed all these kilos piled up with a primitive scorpion stamped onto them. This inspired me to experiment with image and packaging until I arrived at what you see here. This is one of my favorite projects.

Peanutbutter Motherfucker: It rhymes what else do you need to know? I first heard the phrase Peanutbutter Motherfucker sung by children in a Harmony Korine film. I liked the sound and rhythm of the phrase so much I started to explore it visually. Those explorations lead me to series of six elephant themed shirts packaged in peanutbutter jars and each labeled with a chapter from a graphic story called " The True Story of Peanutbutter Motherfucker"

Dead Celebz: A T-shirt Brand I created. I was trying to figure out a way to make something that would be simple to produce and easy to market on the internet. Celebrities seemed to be high on the searches so I wanted to tap into that traffic. I was in a shadow phase of my expression at the time and also noticed the collective unconscious trend of death, skulls and destruction that was surfacing in popular culture. So those two elements became the mother and father of Dead Celebz.

Santeria Coast: Santeria Coast was a personal Project that turned into a limited addition T-shirt line. I've always been interested in Latin Art, Culture & Religion. I began exploring this first graphically and then with trips to near by Mexico. I discovered a richness of symbolism and a primal force in Santeria that grabbed hold of me. Santeria Coast became a Brand as well as the place in my mind where all these symbols and forces resided.

Branding Mark Collection: A collection of Branding marks from various projects.

Cynthia Boxrud Eyetopia Collection: This project was a branding and style guide for Cynthia A. Boxruds cosmaceutical line Eyetopia. She wanted clinical but fresh. I tried to keep all the elements simple & clean while juxtaposing bright springtime clouds of color. I managed to sneak in a very abstracted eye of horus for the mark.

Pure Spores: Pure Spores nutrient branding concept.

University of Phoenix: Graphics for University of Phoenix graduation ceremony.

MTV Hits Website: Website for the show MTV hits I designed over at pinacol in San Clemente. Another Agency had produced some TV spots and I used those as the Art direction. The site was pretty cool users could make there own hit lists play games and watch behind the scenes video.

Inspired: Inspired wine label concept.

Laura Scudders Website: A comp for a website pitch I did for pinacol . Part of the creative brief called for humor and old 50's imagery. This is what I came up with.. and if you have never packed your pipe with Laura Scudders bean dip I highly suggest it. Spicy!

Adidas Salomon: This was a flash stock quote header I designed while at TBWA\Chiat\Days interactive division Tequila. Nice & Clean, not too much more to say about it, I mostly put it in here for name recognition.

Broken Heart Stones: While making the Tied Stones a few years ago I had dropped an oval shaped stone and it broke in two. I flipped one half of the broken stone and tied it to its other half and discovered they made a heart shaped symbol. I thought about making more for many years but could never find the time. The time eventually found me and I ended up making 101 broken heart stones, all of which I gave away.

Orange Voodoo: I originally created Orange Voodoo as the branding for my design services but over the years it evolved into a more personal expression. I was fascinated with primal energy, mystery and the symbols of the voodoo traditions and explored them graphically. This is a small selection of those explorations.

Tied Stones: This may sound odd but rocks have always been friends of mine. I collect them everywhere I go. I don't remember why I first started to tie them together, but there is something about the juxtaposition of stone and thread that fascinates me. I made 100's of these, gave some to friends, left others in places and buried the rest in a big steel box in the desert east of San Diego. I wonder if any one will ever find it?

GIA 4Cs iPhone / Android App

(x) detector

Your 401k Connect

Kikkoman Your Teriyaki

E! Entertainment Drop Down Menu

Ezekiel Clothing Website Development

Chase Design Group Website Development

christianweber.net

KingSeal

Toyota Highway to the Future

Microsoft View my World

Panasonic Sales Presentation Tool

United Way

Procore Website

Real-D Website Development

Rev Cube Sales Demo

Designers Call

PurchLive

Storm Interiors

GIA 4Cs iPhone / Android App: Development enhancments and iOS to Andriod Conversion for GIAs suite of Diamond education mobile applications.

(x) detector: (x)-detector is a prank interface for your iPhone that can detect anything you can imagine. Endless fun and a great conversation starter. Localized in 12 languages.

Available on iPhone @ the App Store

Your 401k Connect: This was a project I did for vWise . The Art Direction was done by Mike Butier at Butier Design . I handled the Information Architecture and Actionscript Flash development along with filling out some design here and there. The idea is to help educate and lead employees through the decisions they need to make about thier 401k program.

Kikkoman Your Teriyaki: A DEV project I did for the guys over at pinacol in San Clemente. I developed a lazy susan type rotating navigation system in Actionscript Flash.

E! Entertainment Drop Down Menu: This is another DEV project I did through creativengine . E! Had redesigned there site and needed help developing some CSS drop down menus. I used the Son of Suckerfish code as a jumping off point and made 'em work.

Ezekiel Clothing Website Development: I developed a few of the Ezekiel Clothing websites through Clark Studios . My role was purely technical: HTML & CSS, Actionscript & Flash, integrating Zip locators & CMS systems into the mix.

Chase Design Group Website Development 0

Chase Design Group Website Development: I did this project through creativengine . I built a dynamic flash site with an XML content management system for easy updating of the work news and menus. This project was a strange coincidence because Margo had designed the logo and tree illustration for Hourglass a project which I later did the packaging for. Then randomly I happened to develop her website, I only met her once and found the whole thing very amusing.

christianweber.net: Web site production and custom administration site build for photographer Christian Weber. http://www.christianweber.net/

KingSeal: Brochure, Stationary collateral and e-commerce website for Wesco Enterprises Inc. an importer of foodservice disposables. http://www.kingseal.com/

Toyota Highway to the Future: Another dev project I did with creativengine . This was a really interesting project. Toyota got a 53 foot 18 wheeler and outfitted the back as a mobile interactive kiosk expereince. Then they travelled across America teaching people about the environment and alternative fuels. My role was mostly Actionscript, Flash and layout for the Carbon Footprint Calculator Kiosk.

Microsoft View my World: A DEV project I did for pinacol . This was an Actionscript Flash Video project that was developed to try to trick people into working for microsoft :) The website has some pretty entertaining videos with a singing cowboy that made me laugh. I don't know what else to type about this one.

Panasonic Sales Presentation Tool: This was an interesting project I developed through the folks over at MossWarner . The art direction and design were done by Jack Fearing. This was a customizable presentation engine I programmed with Actionscript Flash & MDM Zinc. It allowed the Panasonic sales force to create custom presentations for their inflight hardware software solutions. The admin Interface allowed them to add and remove slides, create title slides & talking point slides.

United Way: This was a monster of a DEV Project I did for pinacol . It was a very cool idea all flash video moving silhouettes in various locations leading you into a first hand account of a personal story to pull at your heart strings and donate to the United Way. I was stuck with making it work in Flash 7 which was much more difficult then using a newer version of flash but it got done. It got done.

Procore Website: Procore was a very cool company and I had a lot of fun (and hang overs) working with these guys. They were an Action sports trading card company. The Branding, Art Direction and Card Design were done by Justin Clark at Clark Studios . I took care of the website keeping in line with what Justin had already created and handling the Actionscript / Flash Development along with a pretty basic PHP Content Management System.

Real-D Website Development: A pinacol DEV project. Real-D Came with a idea for a Flash based rotating video cube integrated into a CMS. I wasn't even sure if it was possible but with the help of Papervision3D and programming genius Jeremy Smith, it came together pretty smoothly.

Rev Cube Sales Demo: This was a development and flash animation project I did for MossWarner . This was a flash sales demo with some simple navigation controls for a new analytics and online marketing company RevCube. Just one of those things that pops up and you say OK I can do that, I could use the money. What did I use that money for anyway?

Designers Call: Web Production / Hosting Blog Integration and e-commerce solution. For Los Angles Interior design firm Designers call.http://www.designerscall.com/

PurchLive: Web Production.

Storm Interiors: Web Production for boutique-style design firm Storm Interiors.http://storminteriors.com/

Ricky Truth

Creative Consulting

Contact:

Rick Truhls
Mobile: 949-280-0186
Skype: 310-598-7906 / rickytruth

8605 Santa Monica Blvd #7374
Los Angeles Ca, 90069
USA

/ LinkedIn Profile

Services:

Concepting
Branding
Packaging
Creative & Art Direction
Print Design & Production
Website Design & Development
Mobile App. Design & Development
Special Projects

About:

I’ve been working in the Creative fields since the late 90's and have worked for and with small companies, start-ups, established brands, large & small advertising agencies as well as running my own business. My first love is the Idea, followed closely by Art & Design I also enjoy switching over to my left brain and doing some analytical thinking and programming. I am based out of southern california but am a wanderer at heart.

I would be very enthusiastic about any opportunity that would lead me to: Iceland, New Zealand, Switzerland, Holland or Peru.

References provided upon request.

SUMMARY OF QUALIFICATIONS:

Ability to work from concept to completion on both interactive development & design packaging and branding projects.
Comfortable and experienced in presenting concepts and direction to all levels of senior management as well as clients.
Ability to design and hand code standards-based web sites & mobile applications.
Knowledgeable of OOP principles and modern coding best practices.
Superior abilities in areas of problem solving & research.
Work well as part of a team or independently.
Creative lateral thinker.

TECHNICAL PROFICIENCIES:

Software: Adobe Creative Suite (emphasis on Photoshop, Illustrator & Flash), Final Cut Pro, Quicktime, Coda, Xcode, Eclipse, FTP clients, Git, Skype
Languages: HTML, CSS, XML, JavaScript, Jquery, PHP, MySQL, AS2

PROFESSIONAL EXPERIENCE:

2011-2012 Xealous Studios, Dana Point, Ca
Mobile Application Development Consultant
Development for Gia 4c's Diamond Education iOs & Android mobile application.

2009-2011 MadeinHaus, Los Angeles, Ca
Online Advertising Development Consultant
Development and Coordination of Rich Media Advertisements for various clients including: Toyota Hybrid, Windows Phone, Nike 3 on 3 invitational & Ally Bank

2008-2012 vWise, Aliso Viejo, Ca
Rich Media Application Development Consultant
Research, Design, Development, Information Architecture, Hosting & Support for Smartplan Advisor & Smartplan Enterprise online video education and investment management applications. Development of custom video educational & investment transaction solutions for Harrahs MGM Grand, Alliance Benefit Group & Matrix Financial Solutions.

2007 Intelligent Beauty, Los Angeles, Ca
Branding & Packaging Consultant
Branding, Packaging Creative & Art direction for Kronos Haircare & Redpoint Cosmetics.

2007 MossWarner, San Juan Capistrano, Ca
Flash Presentation Consultant
Development of interactive presentation applications for Panasonic & Revcube.

2006-2008 Pinacol, San Clemente, Ca
Onsite Design, Web Development & Online Advertising Development Consultant
Web & Rich Media design and development for various of clients including: Coachella Music Festival, Laura Schudders, Microsoft, Kikoman, The Learning Channel, Kia, MTV & The United Way.

2005-2006 Caliber, Orange, Ca
Onsite Design & Interactive Development Consultant
Web & Interactive Application Design & Development for various clients including: Glidewell Laboratories, Seven Crown Resorts, Argus Reality, Escena Communities, Boss Safety & line Gear Fire & Rescue

2003–2009 Hourglass Cosmetics, Los Angeles, Ca
Creative Design Branding & Development Consultant
Cosmetics packaging, Company Stationary and E-commerce website + hosting & supporting online promotions for Hourglass Cosmetics, Branding Art Direction Packaging and Web Development for Animalia Luxury Candles, Branding & Art Direction for Dr. Cynthia Boxrud Eyetopia.

2004-2006 CreativEngine, Los Angeles, Ca
Design & Web Development Consultant
Web Design & Development for various clients including: E! online, Learners Library, Senator Edward Kennedy & Toyota Mobile hybrid Experience. Print Design & production for The Table Group.

2003 The Content Project, Los Angeles, Ca
Art Direction , Design and Development Consultant
Art Direction Design and Development of Rich Media for Terminator 3, Development for Wetzels Pretzels Website.

2002-2012 Christian Weber Inc., New York, NY
Web Development Consultant
Design, Development Custom CMS, Hosting & Support for Christian Weber Inc Online Photography Portfolio, Ghost Digital & Auditorium Editions.

2002-2012 Surfcity Design Group, Huntington Beach, Ca
Web Development, Interactive CD-ROM Development & Design Consultant
Web and Interactive Design & Development for various clients including: Crown Crafts Infant Products, Kingseal, Supermex Reasturants, RSX Racing, Westridge Valencia, The Galloway Group & David George and Associates Architecture.

2002 tbwa/chiat/day Playa del Ray, Ca
Onsite Art Direction and Design Consultant
Art Direction & Design for Adidas-Soloman Corporate website.

2001-2002 Ezekiel Irvine, Ca
Web design and production Consultant
Design ezekiel-clothing.com, development of Custom CMS, development of supporting of Flash and html sites.

2000-2002 Hot Kiss Los Angeles, Ca
Design & Flash Consultant
Concept and design for a series of hotkiss.com websites & interactive look books. Production, coding Flash Templates and custom CMS.

2000 Wet Seal, Arden B, Limbo Lounge Foothill Ranch, Ca
Art Direction, Flash & Development Consultant
Design and concept for Wet Seal and Arden b, Limbo Lounge Production and coding interactive animations /store locator

1998-2000 Mindshare Media Newport Beach, Ca
Design & Development Consultant
Design and concept for their clients, Front end web development, Corporate Identity for Adbuysell

EDUCATION:

Laguna College of Art & Design, Laguna Beach CA (1996-2000) BA - Visual Communication.

PERSONAL INTERESTS:

Tacos, Tumblr, Collective Unconscious, Point & Shoot Photography, Personal Mobile Apps, Poetry, Shotguns, Obscure cultural references & humor. Modern Art & Sculpture. Juxtaposition of all kinds, Non-hierarchical & redundant systems, Rap & Folk Music, Transparency, Barter, Burlesque, Conspiracy Theories, Esoteric Philosophy …and I like Turtles.