• Ricky Truth Website Refresh

    Sat, Jul 30 2016


    It's been a while since I've taken any time to update my portfolio site www.rickytruth.com. The lack of updates is something akin to the cobbler having no shoes. Being too busy with other work to work on your presentation. During this refresh I explored various Blog style layouts, One-page scrollers as well as traditional thumbnail views with a hero image. Although this site will always be a work in progress, I landed on a split screen overlay UI to present new news as well as immediately present work to the viewer. I'm satisfied with this solution.

    I've also integrated a full site search using the Algolia API. Algolia is a great solution for a searchable portfolio and news. It worked so well I'm using it as my main portfolio database as well as a search navigation tool. I list some pre-selected search terms as nav links that when clicked autofill the search, drawing the user deeper into the search experience.

    Lastly, I'm experimenting with a full page footer. Think of it as a reverse splash page, It's a fun UI element that can be used to display some engaging content without putting up the proverbial brick wall on the site that many users will never go beyond.

    • website
    • update
    • branding
    • blog
    • split-screen
    • algolia
    • ricky truth
  • Christian Weber 2016 site refresh with Topiary JSON Templating.

    Wed, Oct 26 2016


    Recently just finished a refresh of the index of christian weber. The newest iteration of the site uses Topiary, a brand new templating system that I've been developing that works with our information management system Tree & Field.  

    Topiary is an extremely light weight, flexible, mobile first & SEO friendly one page web application that runs of local JSON objects published by Tree & Field. It was extremely enjoyable to work with vs. the previous version of the system & compared to other bloated front end CMS framework combos that are popular these days.

    I'm currently working on one other site using this new system and hope to polish it up in the coming year.

    • website
    • ui
    • ux
    • javascript
    • custom
    • frontend
  • New Cards from Moo

    Wed, Jul 20 2016


    Just received my new cards from the online printer Moo, really impressed with the quality. I've tried other online printing services like this and have never been satisfied. Moo specializes in four color print, short runs, nice paper stock and premium finishes.

    I had to compromise in the design and go with a rich black instead of color, so I could avo_id the dot pattern to get the smooth Pantone print look. However, the gold foil is on par with the quality of a traditional print house. Excellent service for quick short runs that need to look great.

    • print
    • online
    • foil
    • finishes
    • business card
  • The importance of content collection & ownership of a project.

    Mon, Dec 11 2017


    So I try to avo_id Wordpress, however... every once in a while I will build something in wordpress when required. This project was strictly development with an understrap wordpress theme. Strange because you are using node for wordpress just to use sass. There must be a better way to use sass on this platform. Too many plugins a real cluster fuck compared to Topiary. Put some lunch money in my pocket. Kept me indoors a few more months basically. The website has still not launched. Why? No content. No one can seem to track any of it down. I don't think they give a shit really which is the trend in the industry. No one cares. Why no ownership. Too much compartmentalization. Too many people working on one thing. Too many changes. Too many updates. There is no reason to care. 

    I've been working on a niche version of tree & field specifically for content collection and organization before launch. Content party. However cash flow is low so it's stalled out. Much like this project.


    • internet
    • who gives a fuck
  • The Cantos

    Thu, Jun 07 2018


    I've updated the cantos. A selection of in progress and unfinished pieces including: Product Creation, Creative Consulting projects, Custom Coded Technology & Visual Collections. 


    • Product design
    • creative
  • Rocket no launch

    Fri, Aug 25 2017


    Almost launched a new website for rocketcom.com after a long drug out process and a tedious search for content the project was canceled just before launch. The in house team took over and finished up. Looks like they put it up. As always design by committee screwed up a lot of the layout and functionality. But 86% of what I d_id is there.

    Rocket communications website.

    • Rocket
    • web
    • node
    • single page app
    • netlify
  • Open Schedule

    Fri, Jun 23 2017


    Things are very quiet. All my work has come to an unexpected stop. Retainers ended suddenly. Projects canceled unexpectedly. Currently working on some long term internal projects and looking for new opportunities.

    • excited about new opportunities
  • Might as well be Chinese. 18 x 24 Prints available

    Tue, Apr 17 2018


    • poster
  • Revlon Suncandy Nail Polish vs. SunCandy

    Sat, Jan 17 2015


    So I googled "suncandy" the other day. To my surprise, Revlon has created a nail polish with the same name, and a similar logo to my masthead / logotype. I've definitely inspired someone working for Revlon...

    I've owned suncandy.com and run the SunCandy phot blog for nearly 15 years. --> Suncandy on the wayback machine 2001

    In that time I've been working in the creative profession and worked with a few fashion and beauty brands.

    Here's my best guess either someone I've worked with in the past, had some type of position at Revlon and used my logo as the springboard for the nail polish logo. Or... the designer googled "suncandy" saw my work, and made it cuties wootsie for the nail polish.

    Either way fuck Revlon Suncandy nail polish.

    If you want to get your nails d_id use super black.

    • revlon
    • nail polish
    • suncandy
    • images
    • blog
    • superblack
  • Monkey Business

    Fri, Sep 21 2018


    Yesterday all my e-mail and sites went down while I was at an interview in silicon valley. I later found out the person I was partnering with for over 15 years on the server had canceled the account on that exact day without any prior warning. It felt like sabotage to me. I don't have any hard ev_idence but for all intents and purposes it had the same effect as sabotage. It Took several hours of work to get back up and will require many more hours of work to repair anything.  It also gives the few existing clients a negative impression of the products and services I prov_ide.

    It's very disheartening that all these long term business relationships are simultaneously ending in such a negative way. 


    Wed, Apr 18 2018


    Introducing Alpha Kong. Guerrilla Marketing. Reputation Management & Targeted Solutions.


    • Reputation Management
    • Guerrilla Marketing.
    • Targeted Solutions
  • End of my ropes.

    Mon, Mar 26 2018


    I've mananaged to burn through my saving over the past year and a half. I'm looking to the horizon of a financial and professional trainwreck. May be distasteful to share, however I have nothing to loose by being honest. 

    • blacklist?
  • The Ionic Framework for crossplatform mobile applications.

    Fri, Jan 08 2016


    I've had the opportunity to try out the ionic framework on my last mobile project. Having had experience using Apache Cordova, as well as Adobes version of Cordova PhoneGap I was skeptical about Ionics performance claims. Previous hybr_id Cordova projects I have worked on have always had a few nanoseconds of sluggishness which is frustrating. As I'm coming close to the goal line on my current project, I have no problems saying I'm very impressed with the performance of this framework. Ionic delivers native UI performance, which is fantastic.

    Ionic is a Cordova-based framework, & works with most Cordova CLI plugins. What's special about Ionic is its integration with Angularjs, it's optimized to use hardware acceleration and perform minimal DOM manipulations. The Angular integration gives it that snap and native user experience that is sometimes lacking in Hybr_id mobile applications.

    Ionic comes with a very useful set of CSS Components, Icons & Javascript modules. It took a day to familiarize myself with the framework and get used to the Ionic way of doing things. But that is pretty standard with any framework. All the components are highly customize-able with SASS or even plain CSS if you like. The only thing I found lacking was a time-picker / date picker component. Nothing is stopping you from writing your custom components or finding open source community created components with a quick google search. I found a time-picker / date picker I could install through the CLI & with a few tweaks met my needs perfectly.

    Ionic get's you half way there overnight...

    Before making the decision to use Ionic, I started this project out by creating a screen by screen wire-frame using Adobe Illustrator. After screen and interaction approval, I was able to browse through the Ionic docs and with a few minor adjustments in the wire-frame Ionics pre-built components met 95% of the UI requirements. Ionic get's you half way there overnight, which helps get momentum going at the beginning of the project. Then it was on to the not so exciting multiple client revisions, new feature requests, and the obligatory IOS upgrade during the m_iddle of the project. Overall it was a great experience using the framework & and gave me much more conf_idence in the viability of Cordova-based hybr_id apps.

    • ionic
    • angularjs
    • mobile
    • devlopment
    • application
    • strategy
  • The importance of a maintence agreement

    Thu, Jun 01 2017


    So unfortunately I've lost a client of 9 years over a $150 dollar dispute. After hours on the phone frustration and a bad experience on both ends of the agreement I had to let them go. This all could have been avo_ided with a simple and affordable maintence agreement to allow us to be proactive in discovering and updating code to keep up with changes in technology. 

  • Launched Christian Webers new site.

    Fri, Nov 07 2014


    Great work by christian.


    For this new site I developed a brand new CMS which has a lot of potential. A very intuitive and flexible way to track and organize huge amounts of information. Using a NOSQL database which make a lot of the advanced features possible. Very exciting stuff.

    • web
    • custom
    • cms
    • ui
    • interface
    • nosql
    • christian weber
  • GIA 4C's Mobile Content Management System

    Thu, Jul 07 2016


    Problem: The inherited code base of the GIA 4C's App Suite was developed in a way that created a huge bottleneck during deployment. All the content was either hand coded or lived in a local The Suite Consisted of two Applications Consumer & Retailer with two localizations English and Chinese on Two Mobile Platforms iOS and Andro_id and to make it more interesting the Andro_id flavor of the Application was deployed on both Google play and Amazon. This meant that any content update would require 16 different App deployments. Device testing for layout discrepancies over a range of devices, operating systems, os versions and screen sizes a very frustrating time consuming and monotonous task. Now Factor in my team dealing with a client facing agency, dealing with the bureaucracy and departmental compartmentalization of a large corporation like GIA and you can imagine the frustration, waste, and inefficiency making a small update to the Application would be.

    Requirements: First, we needed to be able to update the application without redeploying. The CMS needed to be user-friendly and accessible to someone with no technical experience, a copywriter, or a social media consultant. All the image text and v_ideo content had to be updatable and work offline in the application. Last but not least, Making an update to the application needed to go through a staging and review and approval process before being pushed live to the userbase.

    Solution: The solution required an application update as well as the development of the CMS. We proposed A user-friendly CMS UI powered by an NOSQL database; the apps localization was done using local JSON objects so using an NOSQL database streamlined the process of storage and retrieval cutting out the translation from another database and code base to JSON. Another major obstacle was devising a way that GIA could internally review and approve the updates before they were pushed to the user base. We proposed creating a white list of internal Device _id's. Devices on this white list had an additional screen that could be used to toggle between staging and live data. On Launch and at periodic intervals the app would call home to the CMS checking a time stamp to see if approved updates were ready. If Approved updates were found, the Device would prompt the user to enter an update screen where new content could be downloaded to the device. This process allowed the app to work offline with the new content.

    • mobile
    • content managment
    • ui
    • strategy
  • Dead Celebz MVP e-commerce

    Fri, Aug 12 2016


    I recently had a chance to work with the Shopify Java-script API to refresh Dead Celebz website. The goal, put up an e-commerce site as quickly as possible and as cheaply as possible. The Shopify API is incredibly powerful for quickly putting up a cart and check out experience. I was impressed at how easy it came together. Although the lite version of the plan is missing some major features especially in shipping calculation, it's a great way to get up and moving with a minimum viable product.  

    • shopify
    • e-commerce
    • mvp
    • lean startup
    • dead celebz
    • apparel
  • The last days of top level domains & custom sites

    Fri, Sep 21 2018


    I've lost two long term clients to DIY web building systems. Christian Weber a 20 year relationship was lost to WIX. And Storm Interiors a 10 Year relationship was lost to Square space. These were both clients who needed expertise in UX, someone with an understanding of the aesthetics of luxury and some one they could pick up the phone and talk to when they needed support, maintenance or updates.

    There new sites are cheap looking & buggy in my opinion. And they are stuck in the frameworks of the site builders. But that is the trend in the industry now. Good luck to them. C'est la vie.

  • Search, Ricky Truth. The Algolia API.

    Mon, Jul 11 2016


    As part of an ongoing Holistic self-promotion, I had a chance to integrate the Algolia search engine into my website. "Search, Ricky Truth" is the call to action for a campaign of print and e-mail outreach pieces combined with an SEO effort I am currently working on. In addition to the campaign, I thought a site search engine and search navigation on the site would tie the _idea together.

    I researched several possibilities Google Custom Search Engine, Elasticsearch, Solr, and Algolia. Google Custom Search has no free version and the UI/UX for the service (and the majority of google's projects) is incredibly unintuitive and frustrating. I've had some previous experience with Solar the installation process and setup are too time-consuming for this project and it's indexing and crawling can be very resource intensive. That left Elasticsearch and Algolia I choose Algolia because I liked the format of the documentation much better and the Github single sign on made signing up for the service a single click. Easy.

    I began a test integration in Angularjs using the Javascript API. My data was already being hosted on Cloudant in JSON format so adding an index to Algolia was as simple as copy & pasting my _alldocs view on Cloudant into a text file and uploading it. I was searching through my data in a minute or two; I'm impressed at how fast the API connection is. You get keystroke filtered results in microseconds.

    I experienced a small speedbump in the learning curve when I started working with ranking and display. For some reason when I wanted to filter the search with "facetFilters" no results would return until I added an arbitrary value to the "Attributes to highlight" section of settings, weird. The only other negative experience I had with the API was that it requires add, edit, and delete API calls to originate from HTTPS. That meant I had to install an SSL certificate on my local server just to test out those calls. That nearly made me ditch the service; that's incredibly un-userfriendly for someone researching a service. I went through the extra effort and installed a local SSL, but it left a bad taste in my mouth.

    That being sa_id Algolia is still an excellent service and one I would recommend, try it out, Search, Ricky Truth.

    • search
    • holistic
    • api
    • javascript
    • self-promotion
    • SaaS
  • Suncandy periodic blog and images

    Thu, Jan 15 2015


    SunCandy was a photo blog I maintained for 12 years. A picture a day from 2001 until the end of the Mayan calendar and the end of the world in 2012. In many ways my world d_id end around that time. And now I'm dealing with the frustrating new existence. However life goes on completely changed and superficially unchanged.

    I'm in the process of rebuilding SunCandy as a blog and news site.

    Stay tuned.

    • suncandy
    • photography
    • blog
    • photo-blog
  • Why I'm not on Instagram

    Fri, Jan 23 2015


    I don't like instagram for two reasons. The first and most important, all the images are squares. L7. I realize the instagram format is a Polaro_id metaphor and the images are meant to mimic that classic format. The square format limits all the compositional variations that can be had from cropping.

    The Second, I spent 12 years making my own personal photo blog.

    So I have a biased opinion.

    • instagram
    • suncandy
    • square
    • cropping
    • photography
    • l7
  • It's been a long time...

    Wed, Dec 23 2015


    New updates are in the works.

    I've been busy with several s_ide projects as well as architecting & programming an iOS app for people with a heavy NDA... To many time consuming activities.

    • time
    • long
    • nda
    • ios
    • application
  • Storm Interiors Refresh, Topiary & Custom Admin.

    Tue, Jan 03 2017


    Just completed a clean & simple refresh of Storm Interiors using our new front end angular templating system Topiary. The back-end is powered by a streamlined version of tree & field using flat file JSON publishing and customized UI for the storm site.

    • topiary
    • json
    • custom admin
  • Introducing Tree & Field

    Thu, Jul 05 2018



    User Experience, User Interface, Rap_id Application Prototyping, Custom Coded Solutions.

    Focusing on Delivering progressive web applications for FinTech, Blockchain, Medical Technology & AR/VR.

    • User Experience
    • User Interface
    • Rap_id Application Prototyping
    • Custom Coded Solutions.
Kronos Branding
The creators of Kronos, a high-end hair care company, came to me with the name and a word document outlining the target market & science behind the product. I collected color pallets, typefaces, made an imagery storyboard, researched possible packaging materials & wrote a short treatment on the brands metaphors and emotional themes. I began creating possible logotypes, marks, and typographic treatments created a table of elements idea for combining products into groups, came up with naming ideas and created possible bottle and packaging designs. I then edited and refined these into a document I call a brand story which is similar to a style guide. Unfortunately, the branding and design were executed poorly for the final project, but I had no control of that as I was no longer involved in the project after the initial branding.
  • Creative Direction
  • Branding
  • Packaging
  • Style Guide
Santeria Coast
Santeria Coast was a personal Project that turned into a limited addition T-shirt line. I've always been interested in Latin Art, Culture & Religion. I began exploring this first graphically and then with trips to Mexico. I discovered a richness of symbolism and a primal energy in Santeria that grabbed hold of me. Santeria Coast became a Brand as well as the place in my mind where all these symbols and forces resided.
Pure Movement
This was some layout and imagery juxtaposition I did for a brochure for PureMovement. PureMovementwas a campaign for a unique alternative energy system used for small and light vehicles.
Lugano Diamonds
This is a great example of the product photography doing most of the work. I created a set of poster images as well as Rich Media Advertisements for Lugano Diamonds. The design is meant to present and accentuate, not to compete.
  • Design
  • Animation
Ingenue Magazine Article Layout
This is a spread I designed featuring Kristianna Loken for Ingenue magazine. I choose an asymmetrical layout with a delicate balance of Image and type.
  • Art Direction
  • Design
Agora Wine Branding
The Agora was a central spot in ancient Greek city-states, a "gathering place" or "assembly". The logo design and label beyond being visually distinctive and creating a shelf space uses a visual language to describe this meeting place. A graphical representation of a slice in time at the Agora.
Piece Love
This is a selection of Branding for a conceptual apparel line I created. The concept was apparel Hi-jacking. We would take pre-existing pieces add custom bullet holes with by signature shooters and add the spent shells as decorative elements re-branding the piece as Piece Love.
  • Creative
  • Branding
  • Product
  • Apparel
  • Design
Dead Celebz
A T-shirt Brand I created inspired by Punk music culture & collective unconscious trend of death, skulls, and destruction that's surfacing in popular culture. The Brand was designed holistically with production and SEO marketing in mind. Dead Celebz uses the strategy of piggy-back branding to tap into pre-existing market penetration while still being original content.
  • Product Design
  • Branding
  • Packaging
  • Design
  • Apparel
Cocaine Whites
I wanted a simple product. How could I add value with branding and packaging to the classic blank T-shirt? I came across these DEA photos of a cocaine bust on the internet which showed a stack of kilos piled up with stamped with a primitive scorpion symbol. I thought this would be an excellent way to package the T-shirts. I refined the scorpion into a brand mark and created a bilingual branding system that was applied to the packaging promotion and website. The Tees were embroidered with the scorpion mark and packaged as a set in a kilo wrap & individually in zip-lock bags.
  • Product Design
  • Branding
  • Packaging
  • Design
  • Apparel
Hourglass Packaging & E-commerce Website
Over the Span of three years, I worked on multiple projects for Hourglass Cosmetics. Margo Chase of Chase Design Group created the Mark, Logotype & Leather Case for Hourglass Cosmetics; I picked up the project a little later. The First phase of the project was extrapolating an Art Direction from the unfinished branding and creating a cohesive visual system for the projects and promotional collateral. The second phase of the project was designing and developing the e-commerce website and online marketing campaigns.
  • Art Direction
  • Design
  • Custom Typography
  • Packaging
  • UI/UX
  • Development
Animalia Essential Oil Candles
Animalia is a collection of essential oil candles that have healing qualities. In my approach to the branding, I discovered a system of organic shapes inspired by the spirit of the essential oils. This system juxtaposed with a more traditional engravers typeface became the foundation of the brand. After the branding project was complete. I moved on to the packaging applying the organic shape system sculpturally to the product package. The next project in the campaign was the design and development of an online store. The organic branding system was integrated into the online site while still maintaining an intuitive UI and enjoyable user experience.
  • Branding
  • Packaging
  • Design
  • Web Development
  • E-commerce
Cynthia Boxrud Eyetopia Collection
This project was a branding and style guide for Cynthia A. Boxrud's Cosmaceutical line Eyetopia. She wanted clinical but fresh. I tried to keep all the elements simple & clean while juxtaposing bright springtime clouds of color. The logotype is a custom crafted font based on traditional serif typeface.
  • Branding
  • Design
  • Style Guide
Broken Heart Stones
In a dream, I had dropped an oval shaped stone, and it broke in two. I flipped one-half of the broken stone upside down and placing the two broken pieces together discovered they created a heart-shaped symbol. I bound the two halves of the stone together with colored silk thread. I thought about making more for many years but could never find the time. The time eventually found me. Broken Heart Stones was a Sculpture and nonlingusitic poetry project which consisted of 101 individual pieces each of them given away or hidden in a public place.
  • Creative
  • Sculpture
  • Nonlinguistic Poetry
Hotkiss Website and Interactive Lookbooks
I was responsible for the design and development of the Hotkiss website and Interactive lookbooks for five seasons. The online experience would change with each story for the season. I designed the site according to the style guide for each season as well as Designed and developed a Rich Media Interactive lookbook.
  • UI / UX
  • Design
  • Animation
  • Development
  • Website
  • Interactive Lookbook
Orange Voodoo
I created Orange Voodoo as the branding for my design services but over the years it evolved into a more visually experimental project. I was fascinated with the primal energy and mystery of the voodoo traditions, if you don't know much about it I highly recommend Maya Daren's Documentary "Divine Horsemen: the Living Gods of Haiti". I used the symbols and themes of voodoo in a series of graphic illustrations here is a small sample of that work.
  • Visual Research
  • Creative
  • Branding
  • Design
  • Illustration
GIA 4C's Suite of Mobile Applications
The Gia Suite of applications was a three-year project in collaboration with Xealous studios executed in several phases. In Phase one, we inherited a pre-existing iOS code base which needed to be refactored into a cross-platform iOS / Android code base. The suite consisted of 4 Applications: A consumer based English diamond buyers Guide, A Chinese language Diamond Buyers Guide, An English Diamond Retailers Diamond Sellers guide and a Chinese language version of the Diamond Sellers Guide. A tall order considering the number of devices and quirks among the various versions of the Android platform. The second Phase consisted of the addition of new sections and features including a Geo-location driven Store locator, Customized Diamond Report and Strategizing a Custom Mobile App Content Management System.
  • Mobile Application
  • Development
  • iOS
  • Android
Christian Weber
This project has spanned a little over ten years. The original website christianweber.net was created in 2004, and has gone through 6 different versions and several different content management systems. The latest system being the prototype for Tree and Field a visual data asset management system currently in development. Over the past ten years, I also developed a searchable image anthology, several related front end websites and ran the web, file server and e-mail.
  • UI / UX
  • Website
  • Development
  • Custom Content Managment Solution
  • Administration
  • Hosting
A series of website comps and interactive animations I created while on retainer at TBWA\Chiat\Day's interactive division Tequila. Beyond the work itself, it was a fascinating experience being involved in the dynamics of such a large agency.
  • Art Direction
  • Design
  • Animation
Peanutbutter Motherfucker
Peanutbutter MotherFucker... it rhymes what else do you need to know? I first heard the phrase "Peanutbutter Motherfucker" sung by children in a Harmony Korine film, either Julian Donkeyboy or Gummo I forget which one. I liked the sound and rhythm of the phrase so much I started to explore it visually. Those explorations lead me to series of six elephant themed shirts packaged in peanutbutter jars and each labeled with a chapter from a graphic story called, "The True Story of Peanutbutter Motherfucker." The current line consists of limited edition collection of very high-quality polos with the original elephant applique.
  • Creative
  • Product
  • Branding
  • Design
  • Logo
  • Apparel
IChing of the Wanderers
IChing of the Wanderers is based on a unique translation of the IChing by Marcial Gonzalez Camperi. This translation was integrated into a simple iOS mobile Application. I created the Branding & developed the Application.
  • Design
  • Branding
  • Mobile
  • iOS
Storm Interiors
Website for boutique-style design firm Storm Interiors.
Chase Design Group Website
I developed this rich media site with a custom content management system for easy updating of the work news and navigation. It came together nicely. This project was a strange coincidence because Margo had designed the logo and tree illustration for Hourglass a project which I did the packaging and other multiple projects for. Then randomly I happened to develop her website and custom content management system, I only met her once and found the whole thing very amusing.
  • UI/UX
  • Data-Driven Animation
  • Custom Content Managment
  • Development
MTV Hits Website
Website Design for the television show MTV hits. Another Agency had produced some short video spots featuring behind the scenes footage and interviews from the TV Show. I extrapolated some of the elements in those videos to create an Art direction for the website. The site allowed users to create and share interactive playlists in a social campaign to supplement and promote the site.
  • Art Direction
  • Design
  • UI/UX
Millennials drink 42 percent of all wine in the country, more than any other generation. The branding for this wine is a humorous take on the tremendous wine consumption of this age group. With wine labels defining a shelf space and standing out in the crowd is important, the label can often be the decision-making criteria in the purchase. Desired appeals to the light-hearted wine drinker with a healthy self-effacing attitude towards their lifestyle.
  • Product
  • Branding
  • Packaging
University of Phoenix
Graphics for University of Phoenix graduation ceremony.
Designers Call
This project was done in tandem with the creation of Storm Interiors. Designers call started with a server migration and re-coding of the current site. We then did some UI/UX improvements and e-commerce store integration. The next phase was integration with a custom interactive shopping application PurchLive. Lastly, we integrated blogging software, a user funnel, and an outreach program.
  • UI / UX
  • Website
  • Development
  • E-commerce
  • SEO
  • Hosting
Panasonic Sales Presentation Engine
This project was a customizable Presentation Engine and Content Management System deployed as a Desktop Application. The System allowed the Panasonic sales force to customize sales presentations for their in-flight hardware-software solutions. This solution was incredibly valuable to the sales team as it allowed them to tailor-make presentations for each prospective client.
  • UI
  • Development
  • Content Management
  • Desktop Application
Rev Cube Sales Demo
This was a development and data-driven animation project I did for MossWarner. This was an interactive sales demo with some simple navigation controls for a new analytics and online marketing company RevCube.
Real-D Website Development
A pinacol DEV project. Real-D Came with a idea for a Flash based rotating video cube integrated into a CMS. I wasn't even sure if it was possible but with the help of Papervision3D and programming genius Jeremy Smith, it came together pretty smoothly.
Toyota Highway to the Future
This was a really interesting project. Toyota received a 53 foot 18 wheeler and outfitted the back as a mobile interactive kiosk experience. Then they traveled across America teaching people about the environment and alternative fuels. I designed the layout and UI for the Carbon Footprint Calculator Kiosk. Then developed the calculator and integrated it into the rest of the Kiosk experience.
  • Development
  • UI
  • Design
  • Live event
Laura Scudders Website
A comp for a website pitch I did for Laura Scudders. The creative brief called for humor and old 50's imagery. This is what I came up with... and if you have never packed your pipe with Laura Scudder's bean dip, I highly suggest it. Spicy!
  • Art Direction
  • Design
  • Layout
  • Website
Procore Website
Procore was a very cool company, and I had a lot of fun working with these guys. They were an Action sports trading card company. The Branding, Art Direction, and Card Design were done by Justin Clark at Clark Studios. I took care of the website keeping in line with what Justin had already created and handling the Interactive Development along with a pretty basic PHP Content Management System.
Pure Spores
Pure Spores nutrient branding and packaging.
I don't watch TV, so I don't know what you call it, but it was an interactive instructional demo on how to use the software that lets you record and play-back live TV.
Subject Matter
Subject Matter was a Store and Gallery at the Anti-Mall in Costa Mesa, Ca. I took their pre-existing website and integrated a custom PHP content management system to make updating simple and efficient.
I've worked on various projects for Kingseal off and on for the past ten years. The Kingseal website was one of the first independent projects I did early on in my career. I've created brochures marketing materials, trade show booths, Business collateral and an e-commerce website. Although we have to work inside the corporate branding on the design side, it's been an interesting chance to learn all the intricacies of the printing process.
  • Design
  • Development
  • E-commerce
  • Print
  • Trade Show
This is an ongoing experiment in Intention, Symbolism and Typography.
Your 401k Connect
This was a project I did for vWise. I handled the Information Architecture and Actionscript Flash development along with filling out some design here and there. The idea is to help educate and lead employees through the decisions they need to make about their 401k program.
E! Entertainment
E! Had redesigned their site and needed help developing some CSS drop down menus. The menu was required to be IE 6 compatible, so the majority of the work was in browser detection, creating fallbacks and failing seamlessly in the worst case scenario. An excellent example of the huge amount of work that can go on behind the scenes that the user and quite frankly the client would never notice.
  • UI
  • Website
  • Development
  • CSS
  • Javascript
Kikkoman Your Teriyaki Landing Page
I developed a 3d rotating navigation system. This was a playful and interesting landing page that allowed users to spin through the various dishes in a fun and exciting way. It had great motion and a game like feel, a great way to engage the user and lead them to deeper into the brand experience.
  • Design
  • Animation
  • Rich Media
  • Development
(x) detector
(x)-detector is a prank interface for your iPhone that can detect anything you can imagine. Endless fun and a great conversation starter. Localized in 12 languages.
SunCandy is a photo blog & archive. I've posted a new photo every day since Jan 2000 & will continue to do so until Dec 2012.
Tied Stones
This may sound odd, but rocks have always been friends of mine. I collect them everywhere I go. I don't remember why I first started to tie them together, but there is something about the juxtaposition of stone and thread that fascinates me. I made 100's of these, gave some to friends, left others in places and buried the rest in a big steel box in the desert east of San Diego.
Microsoft: View my World
This site was an Rich Media Video website that was developed to try to recruit people into working for Microsoft. The View my World site used humor to portray some "day in the life" scenarios working for Microsoft, creating the image that Microsoft is a fun loving enjoyable place to work.
  • UI
  • Website
  • Animation
  • Design
  • Development

Ricky Truth

Creative Consulting / Custom Coded Systems / Content Creation


Ricky Truth
Email: lie (at) rickytruth.com
Phone: (424) 238-3311
Mobile: Request my mobile number.

Not on facebook, by choice.

LinkedIn Profile


  • Product creation
  • Branding
  • Packaging
  • Creative & Art Direction
  • Content creation
  • UX, UI
  • Website Design & Development
  • Mobile App. Design & Development
  • Custom Front-end and Content Management for niche business challenges
  • Project management & Workflow logistics


My talent is an exceptional ability to think outside the box and find creative solutions to problems other people may not see. I'm a team player and enjoy collaboration. A prolific idea generator & a quick study who enjoys challenges & learning new things. I'm also incredibly reliable and persistent. I understand and get along with many different types of people.

I've spent my career leveraging my unique skill set, aptitude, and experience to help create startups and launch brands.

Currently in Southern California seeking new opportunities.

References provided upon request.

Summary of Qualifications

  • Creative Holistic & Convergent Thinker
  • Work well as part of a team or independently
  • Superior skills in areas of problem-solving & research
  • Idea generation, Brand Creation & Development
  • Comfortable and experienced in presenting concepts and direction to all levels of management as well as clients
  • Ability to design and hand code standards-based Web & Mobile applications

Technical Proficiencies

JavaScript, AngularJs, Node, Webpack, JQuery, PHP, HTML, CSS, SASS, JSON, MySQL, NoSQL
Adobe Creative Suite, Sketch & Craft, Coda, Xcode
Agile, Lean, MVP, GTD

Professional Experience

The following is a selection of long-term parallel projects, consulting agreements & retainers.

2017 Rocket Communications, San Francisco Ca & Honolulu HI
Remote Consulting Agreement
Programing Angular JS Components, Custom CMS Technology Research, Design & Programing of internal front end website.
Team of 7
  • Research, problem solving and programming for a series of AngularJs Components using Node webpack & sass
  • Technical Strategy, and research for custom CMS that managed the Guidelines for the Angular Components
  • Research, Interactive wire framing, design and programming of companies internal website.
2014-2016 CreativEngine, Los Angeles, Ca.
On Site Retainer Agreement
Mobile Application Consulting & Work Flow Logistics
Team of 8
  • The introduction of GTD style project management
  • UI/UX, Technical Strategy, development & Coordination of a private iOS Enterprise Distributed Application
  • Development of iOS Consumer application
  • Identifying bottlenecks in workflow for web development, proposing solutions
2011-2014 Xealous Studios, Dana Point, Ca
Remote Project
Mobile Application Development
Team of 2
  • Research & Technical Strategy Gia 4c's Diamond Education Cross-platform App Suite
  • Porting & Refactoring Gia 4c's Diamond Education from iOS to hybrid iOS / Android
  • UI/UX development of new features for the App Suite
2009-2011 MadeinHaus, Los Angeles, Ca
Remote Projects
Advertising Development Consultant
Multiple Teams of 2-5
  • Research and Coordination of Rich Media Deployment platforms
  • Development Multiple Rich Media Campaigns including Toyota Hybrid, Windows Phone, Nike 3 on 3 Invitational & Ally Bank
2008-2012 vWise, Aliso Viejo, Ca
Remote Retainer Agreement
Rich Media Application Consultant
Team of 6
Research, Design, Development, Information Architecture, Hosting & Support for SmartPlan Advisor, SmartPlan Enterprise & AXA-Equitable Fiduciary Educator video education, and investment management applications.
  • Research & Strategy of technologies and services
  • UI / UX & Development of custom video educational online application SmartPlan
  • UI / UX & Development of the custom content management system for SmartPlan
  • Development of financial transaction plugins for Charles Schwab, SunGard, Relius, ExpertPlan, Envisage and DST
2007 Intelligent Beauty, Los Angeles, Ca
Remote Project
Branding & Packaging Consultant
Remote Project
Branding, Packaging Creative & Art Direction for Kronos Haircare & RedPoint Cosmetics.
  • Created Brand Strategy, Packaging and Style Guide for Kronos Haircare
  • Redesigned RedPoint Cosmetics Branding
2007MossWarner, San Juan Capistrano, CA
Remote Project
Presentation Consultant
Team of 2
  • Development of data-driven interactive presentation & custom CMS applications for Panasonic
  • UI / UX, Animation & development of a custom presentation for RevCube
2006-2008 Pinacol, San Clemente, Ca
Onsite Retainer
Web Design, Rich Media Advertising Development, Web Applications Development
Team of 7
  • Web Design for Laura Schudders & MTV
  • UI / UX, Rich Media Development & Animation for various of clients including • Microsoft, Kikkoman, The Learning Channel, Kia, & The United Way
  • Development of the Coachella Music Festival Music Player
2005-2006 Caliber, Orange, Ca
Onsite Retainer
UI / UX, Web & Interactive Application Design & Development for various clients including Glidewell Laboratories, Seven Crown Resorts, Argus Reality, Escena Communities, Boss Safety & line Gear Fire & Rescue
Team of 6
  • Branding
  • UI / UX, Web & Interactive Application Design & Development for various clients including Glidewell Laboratories, Seven Crown Resorts, Argus Reality, Escena Communities, Boss Safety & line Gear Fire & Rescue
2003–2009 Hourglass Cosmetics, Los Angeles, Ca
Remote Project
Creative Design, Branding & Development Consultant
Team of 3
  • Design & Printing Hourglass Cosmetics Packaging, Company Stationery
  • Design & Development Hourglass E-commerce website
  • Hosting & supporting online promotions for Hourglass Cosmetics website
  • Branding Art Direction Animalia Luxury Candles
  • Creative Direction, Design & Printing Animalia Luxury Candles Packaging
  • Design and Web Development for Animalia Luxury Candles E-commerce website
  • Hosting & Supporting online promotions for Animalia Luxury Candles website
  • Branding & Art Direction for Dr. Cynthia Boxrud Eyetopia
2004-2006 CreativEngine, Los Angeles, Ca.
Remote Projects
Design & Web Development Consultant
  • Kiosk Presentation Development
  • Custom CMS Development
  • UI, UX, Web Design & Development for various clients including E! online, Learners Library, Senator Edward Kennedy & Toyota Mobile Hybrid Experience. Print design & production for The Table Group
2003 The Content Project, Los Angeles, Ca.
Onsite Project
Design, Animation, Development
Team of 15
  • UI / UX, Development Custom CMS
  • Hosting & Support for Christian Weber Inc, Portfolio, Ghost Digital & Auditorium Editions
2002-2012 SurfCity Design Group, Huntington Beach, Ca
Remote Projects
Web / Interactive Design & Development Consultant
Team of 2
  • Web and Interactive Design & Development for various clients including Crown Crafts Infant Products, Kingseal, Supermex Restaurants, RSX Racing, Westridge Valencia, The Galloway Group & David George and Associates Architecture.
2002 TBWA/Chiat/Day Playa Del Ray, Ca
Onsite Retainer
Art Direction & Design Consultant
Team of 3
  • Art Direction & Design for Adidas-Soloman Corporate website


Laguna College of Art & Design, Laguna Beach CA (1996-2000) BA - Visual Communication.

Personal Interests:

Convergence of Art & Technology, Social Media Research, Collective Unconscious, Photography, Custom Applications, Poetry, Shotguns, Obscure cultural references, Humor, Juxtaposition of all kinds, Non-hierarchical & Redundant systems, Rap & Folk Music, Transparency, Barter, Burlesque, Conspiracy theories.


Our Team has delivered efficient & reliable solutions for a multitude of organizations.

  • 0_EPlogobluewarchertagline062210reduced
  • 1200px-AXA_Logo.svg
  • 2000px-Honeywell_logo.svg
  • 2000px-MTV_Logo.svg
  • 2000px-Pioneer_logo.svg
  • 8754a84973dfa325f611dec573d76403
  • 751791e8-bbdc-4d33-a0a7-471e8e773aa5sunguard_data_systems_logo
  • adidas_PNG9
  • alliance
  • CharlesSchwabCorp_SCHW
  • chase
  • Coachella_logo
  • coldwell-banker
  • Cox_Communications_(logo).svg
  • DST-MC-FullColor.svg
  • E-Entertainment-Logo-1024x768
  • etihad
  • ezekiel-clothing
  • fish-case-study-cerritos-2
  • GIA_Logo
  • hourglass
  • kia-motors-1-logo-png-transparent
  • Lexus-symbol-1988-1920x1080
  • logoblue
  • matrix
  • microsoft_PNG16
  • Panasonic-Logo.svg
  • skyy-logo-300x106
  • SouthernCaliforniaEdison_Logo
  • TOSHIBA_Logo
  • Toyota-logo-1989-2560x1440
  • Toyota-logo-1989-2560x1440
  • united-way-4-logo-png-transparent
  • university-of-phoenix-2-logo-png-transparent
  • Us_senate_seal
  • US-Open-logo-for-Headlines
  • VideoTitleSlide13
  • vWiseLogoCMYK_Flat